Situation
Fresh Acoustics, based in Ashford, targeted at the young fashionable audience and lavish life of quality sound and television.
This set-up service explores the reaches of fine tuning a room to its optimum, using the best sound technology to fill the room and explore high quality graphics on a tv. Fresh wanted to increase their market, from Ashford to Kent, doing so they wanted a website that would reflect their brand and goods as well as a site that would allow the use of a show case to convert leads and sales. Not forgetting, using it as a online catalogue.
The Brief
The task was to use the brand they have already selected, and embed the vision online.
Attracting the correct market, converting viewers into leads and finally sales. Fresh Acoustics also had another implication that WaterMill needed to address… Sonos, LG and Ruark Audio had to judge the site and approve their products to be sold with Fresh online, having to ensure the site was built to their guidelines was also an important feature to address. Putting a site together with a small budget to manage many things, and appeal to many audiences was going to be a task. But luckily, the design that was put together brought all of the implications together to bring a successful marketing website.
Action
Once the designs had been finalised and completed the team went to work to complete the site on a tight deadline of one month.
Using the prearranged brand colours, and layouts seen on flyers and posters, the build stage was coming together, accurately reflecting the brand and company online.
As we were located in different parts of Kent, using the staging site (which we offer to every client) allowed Fresh to explore the site and request changes as the site was being built. This sped up the process and allowed the site to be completed on time and in budget.
